1. Introduction

Roly Home Services (“we”, “our”, or “us”) is committed to protecting the privacy of visitors to our website rolyhomeservices.com (the “Site”). This Privacy Policy explains what personal information we collect, how we use it, how we share it, and the choices you have about your information — including how we use Google Tag/Google Analytics to track form submissions.

By using the Site or submitting a form, you agree to the terms in this Privacy Policy.

2. Information we collect

We collect information you provide directly and information automatically collected when you use the Site.

Information you provide directly

Name

Email address

Phone number

Message or other content you enter into contact or service request forms

Any other information you choose to provide when contacting us

Information collected automatically

Device and browser information (e.g., browser type, operating system)

IP address (may be processed in a limited/anonymized way)

Pages visited on the Site and interaction data (including form submissions and event data)

Referring/exit pages and timestamps

3. How we use your information

We use collected information to:

Respond to and manage your service requests and communications;

Provide, maintain, and improve our services and the Site;

Track and analyze form submissions and other website events (see section below about Google Tag/Analytics);

Comply with legal obligations and protect our rights.

We only use personal data for the purposes described above and where we have a lawful basis to do so (for example, your consent when you submit a form, or our legitimate interest in operating and improving the Site).

4. Google Tag / Google Analytics and form-submission tracking

We use Google Tag (and may use Google Analytics / Google Tag Manager) to collect usage information and to track certain events such as form submissions. This helps us understand how users interact with the Site and measure campaign and marketing effectiveness.

What we track

Form submission events (e.g., when you submit a contact or booking form). Event details may include the event name (such as form_submission), the page where the form was submitted, and non-sensitive metadata about the submission (timestamp, page URL).

Aggregate analytics such as pageviews and session data.

What we do NOT collect with Google Tag

We do not use Google Tag to capture full form content (such as freeform messages) unless explicitly stated at the point of collection. Sensitive personal data (e.g., financial data, health data) is not collected via Google Tag.

Data sharing and storage

Data collected by Google Tag/Analytics is processed by Google and governed by Google’s privacy policies. Google may aggregate, store, and analyze the data on its servers. Google’s processing locations and details are set out in their documentation and terms.

We may share aggregated or de-identified analytics data with partners, but we do not sell your personal information.

Opt-out and control

You can opt out of Google Analytics for display advertising and personalized ads via your browser settings or by using Google’s opt-out tools. See the Contact & Choices section below for more details.

5. Cookies and similar technologies

We use cookies and similar technologies (local storage, pixels) to operate the Site and enable analytics and tracking. Cookies can be essential (to keep the Site functioning) or non-essential (analytics and marketing). If your browser blocks or removes cookies, some features of the Site may not work.

6. How long we keep your data

We retain personal data we collect via the Site only as long as necessary for the purposes described in this policy or as required by law. For analytics data collected via Google Tag/Analytics, retention is subject to the settings we choose within Google Analytics (typically a limited retention period), and to Google’s retention policies.

7. Security

We take reasonable administrative and technical measures to protect personal data from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no internet transmission is fully secure — if you have concerns, contact us as listed below.

8. Third-party services

We may use third-party service providers to assist with the Site and our business (payment processors, analytics providers, hosting, marketing tools). These providers may process personal data on our behalf and are contractually required to protect your data.

9. Children

The Site is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us and we will delete it.

10. Your rights and choices

Depending on your jurisdiction, you may have rights related to your personal data, including:

Accessing the personal data we hold about you;

Correcting inaccurate personal data;

Requesting deletion or restriction of processing;

Objecting to processing or withdrawing consent where processing is based on consent;

Portability of your data.

To exercise any rights, contact us using the details below. We may ask for identity verification before processing requests.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated policy on the Site with a new effective date. Your continued use of the Site after the effective date constitutes acceptance of the updated Privacy Policy.

12. Contact & choices

If you have questions, want to exercise your data rights, or wish to opt out of Google Analytics tracking, contact us at:

Roly Home Services

Email: rolyhomeservices@gmail.com

Phone: 770-769-0008

Opting out of analytics

You can opt out of Google Analytics by installing Google’s opt-out browser add-on or by disabling analytics cookies in your browser. For more detail, see Google’s documentation on controlling your data and privacy controls.